You may wonder if the SEO Club suits you and your business. In this blog article, I explain exactly what the SEO Club is and what you can achieve.
The core of the SEO Club is an online course that explains SEO in non-technical terms. You will also learn how to improve your website and make it look more professional.
Furthermore, we host guest speaker presentations on all things business and marketing once a month.
The SEO Club is unique. It’s an online community of businesswomen who want to improve their businesses, attract more customers, increase sales, and achieve financial success.
Let’s get the money thing out of the way first.
You are in business to make money (well, most people are!). Money is not a bad word nor a bad thing to want. We all need money for the mortgage, holidays, our kids’ clothes, Christmas presents, etc.
You’re not in business only to make money but also to spend time doing something you love. If you’ve found this one thing you love doing, and it makes money for you, working in and on your business will be pure joy (you found the unicorn!). You don’t mind spending the odd evening doing overtime to build your business or give your customers exceptional service.
So, wanting money for your products and services is a good thing and not something to be ashamed of.
What’s the unicorn doing here? We all need a little glitter and magic in our lives! I could have also put this graphic in place to explain the unicorn effect… 🙂
You’ve already got a business, and you know who you want to work with (sort of)
Our members already have a business – albeit it might be a super young business – less than a year old! However, most SEO Club members have been in a business for over a year, and they’ve spent the time building their website. They have gone through the pain of selecting a website platform, such as WordPress, Wix or Squarespace. They have a logo and know roughly who they want to work with, i.e., their target customer or dream client.
For example, you could be a cake maker offering bespoke and intricate kids’ birthday cakes. Or you’re an acupuncturist specialising in offering acupuncture to help people with trouble conceiving.
Every industry has different target markets. When people start a business, they often offer their service to anyone willing to spend money. But if you’ve spoken to a marketing expert, they will confirm that focusing on everyone means focusing on no one!
If you’re a cake maker and all it says on your website is that you make cakes, visitors won’t know if you make celebration cakes, wedding cakes, tall cakes, tray bakes, cake pops, etc. While you might be offering all these things, it’s best to guide your visitors and help them find the information they’re after.
Who are the SEO Club members?
We have various members from different industries.
If you don’t find yourself on this list, don’t worry. The internet is not that complicated. There are many things that apply to all businesses and websites.
- Artists
- Coaches
- Therapists
- Wedding Suppliers (Cake Makers, Photographers, Florists)
- Health Professionals & Therapists
- Tourism Experts
- Bookkeepers
- Graphic Designers
Where are the members from?
Most of our members are from the UK, but we have a few international members from the US, Canada, and Australia.
The SEO Club is about building a network of women who want to learn about how to build their businesses through SEO.
How much does it cost? SEO Club membership details
We have different membership options available for different budgets. We have a Learn package where you get access to the course, but you prefer to learn SEO in your own time. This allows you to join the members-only Facebook group where you can get support from Nadin as well as other members.
The Standard Membership package includes email support, and you can join the regular live Q&A sessions where you can ask questions about your website or SEO.
Here are the 2 membership options.
What are the benefits of joining the SEO Club?
- Comprehensive SEO training: SEO Club Members can access an online course that explains SEO in non-technical terms. You will understand the ins and outs of SEO, making it easier to apply these concepts to your website.
- Improved Website: The course is not just about SEO, but also about improving your website. You’ll be able to enhance your website’s performance and make it look more professional. This can lead to better user experiences and increased trust from your site visitors.
- Exclusive Community: The SEO Club is a unique online community primarily composed of businesswomen dedicated to growing their businesses. Being part of this community allows you to connect, share experiences, and learn from like-minded individuals.
- Networking Opportunities: While SEO itself doesn’t require extensive networking, being part of the SEO Club offers networking opportunities within the member community. You can connect with other businesswomen from various industries and regions.
- Results-Driven Approach: The SEO Club focuses on achieving tangible results through SEO efforts. You can track your progress, measure the impact on your website’s visibility, and see how it translates into business growth.
- Cost-Effective Marketing: SEO is known for its cost-effectiveness compared to other marketing strategies. By learning SEO through the club, you can implement effective marketing techniques without a substantial marketing budget.
- Control Over Your Online Presence: Understanding SEO empowers you to take control of your website’s destiny. No need to rely on expensive agencies or experts to manage your online presence.
- Content Creation Skills: If you enjoy writing or want to learn, the SEO Club will help you create content like articles or blog posts. This skill can be valuable for your business and personal brand.
Will SEO work for my business?
SEO – Search Engine Optimisation – works for any local, national or international business! For some businesses and industries, results can be achieved quickly, especially if your industry has been “asleep” and has not realised that people use Google to find its services! I’ve seen people joining our club, and they started ranking in Google within a matter of weeks!
For others, it might take longer – years – to build a strong foundation. Should that put you off? Absolutely not! Building a business with a strong content and SEO foundation will save you so much time in the next few years!
Imagine this: Your website has lots of exciting and relevant content. You get a new customer, and they ask you a question that you get asked all the time. You can easily send them a link to your website where you’ve already answered their question. They will feel like you’ve read their mind!
Also, our members find that by answering customers’ questions on their website, the customers who eventually contact them are super prepared. They have studied your website and will contact you with more direct questions about your products and services.
Don’t be put off if your industry has a lot of competition! Many industries have been asleep and have not put in the leg work to create a business that ranks highly in Google. Even if you search for your business type in Google, for example, “landscaper”, you might find many businesses. Chances are they are there because they exist, but not because they have done a good SEO job. If you’re the landscaper following the SEO guidance, you can quickly march past them – to the top of Google! And when your competition wakes up realising they’ve been pushed away from their top spot, they a) don’t know how you’ve done it and b) are too late and won’t catch up!
Is SEO better than Social Media Marketing?
When people open a social media app, they have no plan
On social media, they want to be entertained, check what’s new. They scroll and read if something resonates.
They have no plan.
When people open Google, they have a purpose
On Google, they have a question, they’re looking for a solution, a product, a service, information or navigation.
They have a purpose and they know they will find an answer.
Social media problem 1: Your content is not yours
If you have a business page on social media, you could – by accident – post something that goes against their rules, and you’re faced with the deactivated business page scenario that many businesses have experienced. This is super stressful as their business depends on it. Often, this can be resolved within a matter of days, but I have seen this issue happen for months in some instances and it’s super stressful to the business owners!
If your business depends on these platforms, you should be super careful.
This isn’t scare-mongering! I have seen this happen too many times, unfortunately! One day, it delivers customers; the next day, the page is gone, and you get a one-liner from Facebook saying your content goes against their guidelines! It’s then up to you to contact them to get your page back!
Social media problem 2: Your content has a super short shelf life
Any content you put on any social media has a super short shelf life!
The average lifespan of a Facebook post is a mere 105 minutes, and a Tweet? Blink, and you’ll miss it in just 24 minutes. Here are the 2023 stats for the shelf life of your social media content:
- Facebook: 105 minutes
- X (Twitter): 24 minutes
- TikTok: Instant decay
- Instagram: 20 hours
- LinkedIn: 24 hours
- YouTube: 8.8 days
- Pinterest: 3.75 months
- A blog post: 2 years
Can you now see where you should be spending your time?
The perfect marketing channel for introverts: SEO
If you’re an extrovert, you’re cut out for the social media dance! You’re happy to create lots of videos and content for Social Media and build your business this way. You love being on video and talking into a camera.
People want to be entertained on social media. They want to see what’s new and often aimlessly scroll and only read if something resonates. They have no plan.
However, when people go to Google, they have a question! They’re looking for a solution, a product, a service, information or navigation. They open Google with a purpose and know they will find an answer!
Yet, most small business owners spend ALL their marketing time creating content for social media rather than for their website!
SEO is the perfect marketing channel for you if you’re an introvert (like me). You can build such a strong content foundation. And you don’t need to speak with anyone. Let Google pick up your content and consistently deliver new customers to you.
Here’s why SEO works for you when you’re an introvert
- If you love writing (or you are okay with learning to write articles), SEO involves creating content like articles or blog posts.
- There is no rush for results: SEO is a patient game. You can take your time to do things well.
- Skip the networking: When you’re consistently working on your SEO, Google will deliver new clients. There is no need to attend networking events.
- Results will show that when you’ve worked on your website consistently, people will notice your work. You get credit for your achievements without shouting about them.
- Work from anywhere: You don’t need to be in your office when working on your SEO. You can do this in your own time when it suits you.
How can I get support?
Depending on your membership package, you can join and get email support and participate in our regular online Q&A sessions, or you can simply follow along and learn in your own time. You can also ask questions in the members-only Facebook group and get support from other members.
Do I really need SEO?
Yes, of course! Well, you’d expect me to say that because I am selling a course on it! But have a look at what SEO can do for your business:
- Boost your online visibility: SEO helps your website and business appear higher in search results when people look for products or services like yours. That means more potential customers can find you online.
- Be more competitive: By learning about SEO, you level the playing field and increase your chances of standing out.
- It’s super cost-effective marketing: Once you understand it, you can implement SEO strategies without a big marketing budget.
- Attract the right customers: With SEO, you can attract people actively looking for what you offer. These are often high-quality leads and are more likely to convert into paying customers.
- Build your credibility: When your website ranks well in search results, it gives your business a sense of authority and trustworthiness. People tend to trust businesses that appear at the top of search engines.
- Understand your customers better: Learning SEO involves understanding your audience’s behaviour online. This knowledge can help you tailor your products or services to meet their needs more effectively.
- Reach local customers: If you run a business in a specific area, local SEO techniques can help attract nearby customers.
- Take control: When you understand SEO, you’re not reliant on expensive agencies or experts to manage your online presence.
SEO is like a roadmap to getting noticed by the right people. It can help you expand your customer base and stay ahead of your competition. Embrace SEO if you want to grow your business!
Some of our member successes
What we define as success is a Google Page 1 ranking with content you produced.
We also want to increase the domain authority – one of our members managed to increase her authority from 11 to 20 – which is huge!
Success means you get substantially more website visitors to your website and you start getting more enquiries which you turn in to customers!
Silvina, The Glam Bijoux, never wrote a blog post before she joined the SEO Club and now she’s got several posts ranking in position 1 in Google!
How can I join?
You can click here to find out more about the SEO Club and join today to start working on growing your business!
FAQ
How can I join the SEO Club?
All you need to do is click this link, pick your prefered membership option and click the Join button. After you’ve made a payment, you will get access to the membership area.
What is the cost of membership, and are there different membership levels?
Please check out the membership options above.
Are there any prerequisites for joining, such as having an existing business?
Yes, you need to be in business. You don’t need to run your business full time. But you need to have your own website and you need to be able to work on your website regularly yourself.
Is there a community or forum for members to interact with each other and ask questions?
We have a private Facebook group and also run a live Q&A session regularly.
Is the SEO Club focused on a specific industry or region or open to businesses worldwide?
No, we work with many different industries. Most of our members are local businesses in the UK.
Do I need special software or tools to participate in the SEO Club?
There are no special requirements. It’s helpful if you have a ChatGPT account and also Canva. But you can use both for free.
How can I measure the success of my SEO efforts through the club?
At the start of your membership, you will send us certain information. You can then see after a few months if your visitor numbers are starting to increase and if you get more website enquiries through your website.
Is the SEO Club suitable for beginners with no prior SEO knowledge?
Absolutely. All lessons are built with a complete novice in mind. We don’t like geek-speak and keep things simple.
What kind of educational resources are available in the club?
Every lesson has some or several of the following: downloadable PDFs, checklists, Google sheets, Google docs.
Which website platforms do you work with?
All lessons are built with WordPress in mind. Several of our members use Wix, and Squarespace. Whenever you need to add something to your website that’s not just content, I have provided the resources from the specific platforms.
Can I get 1-2-1 support for my specific business needs?
If you feel you want more support, join the SEO Rocket programme which includes 4 1-2-1 online coaching sessions.
What is the typical time commitment required to see results from SEO efforts learned in the club?
We are all super busy and I have kept the lessons super short. In 95% of the lessons, the videos are less than 10 minutes long. Each lesson is between 10-20 minutes, and then you need to implement what you’ve learnt on your website. Depending on the particular lesson, some things can be implemented within a few minutes, some things will take a bit longer – between 30 mins to several hours.
Can I cancel my membership anytime, or are there specific terms and conditions?
Yes, you can cancel any time. No hard feelings!
